Paywalls Are Already Paying off Reports Bloomberg BusinessWeek and Spring Paywall Data Report
Felix Gillette reported last week that Bloomberg Businessweek declared 2014 the “Year of the Paywall” for the news industry. Sure enough, everywhere you look in publishing these days, you see news organizations ranging from Politico (and its Capital New York offshoot) to the new tech-oriented website the Information experimenting with online-subscription models. “I would not start a media company today based on advertising alone,” Politico Chief Executive Officer Jim VandeHei told Gillette. “I think it would be crazy.”
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