Market Report, "Dog Food in Denmark", Published
Based on provisional 2013 estimates, the dog food category in Denmark is not expected to show major changes in the last year of the review period. Value growth rates will remain stable, and dry dog food and dog treats and mixers will remain the fastest-growing categories. In continuation of a trend that was felt already in 2012, mid-priced dry dog food is expected to show an improved value growth rate, as major branded players support their products by heavy marketing...
View full press release