Rtds/High-Strength Premixes in Germany - New Study Released
The demands for convenience, individuality and creativity, especially amongst young consumers, still remain the key drivers for RTD/high-strength premixes demand, with a growing group of followers. Malt-based RTDs showed further decline due to the high competition with brands and products from other categories like beer, but also from high-strength premixes and other RTDs and even non-alcoholic alternatives, whereas high-strength premixes, wine-based RTDs and spirit-based RTDs continued to...
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