New Market Study Published: Oral Care in Pakistan
Distributors and importers from Thailand, Malaysia and other Southeast Asian countries started to import products from brands that already have a presence in Pakistan towards the end of the review period, such as Colgate-Palmolive's Colgate, Unilever's Close-Up. By offering these products, these importers can earn higher profit margins. In addition, these brands are increasingly preferred to domestic products among high-income consumers.
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