New Market Study Published: Writing Instruments in the United Kingdom
Further increases in the usage of electronic devices such as laptops and tablets amongst UK consumers had a negative impact on the volume sales of writing instruments. Volume sales of tablets are expected to double in 2013 to reach 10 million, whilst writing instruments recorded a decline of 3% in volume terms. Consumers increasingly switched from traditional to electronic writing tools; this was reflected in the performance of writing instruments.
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