Toys and Games in Malaysia - New Market Research Report
Despite consumers being thriftier with their disposable incomes due to the continuous rise in the cost of living over the review period, toys and games continued to achieve growth in 2012. Within traditional toys and games, action figures and accessories, construction toys and dolls and accessories registered strong performances. The first two categories were boosted by the popularity of licensed characters, whilst the third continued to be girls' favourite toys, with many new themes and ranges...
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