New Market Study Published: Dog Food in France
Provisional 2013 estimates suggest that dog food should not witness drastic changes and that there is likely to be continuity from 2012. Volume sales should continue to slightly recede not due to the gloomy economic climate but from a structural trend in the category. The general decline of the canine population in France will continue to be detrimental to the dog food category. However, the humanisation and convenience trends are likely to boost the premium category and bring enough added...
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