Recent Study: Pet Products in Singapore
The humanisation trend has escalated as consumers become more aware of their pets' nutritional and psychological needs. This can be attributed to demographic factors such as smaller families and a greying population, which saw more people look to dogs and cats for companionship. As a result, these pets have become more involved in their owners' lives and the emotionally attachment to their animals has grown. This trend, coupled with high purchasing power, saw pet products post healthy current...
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