New Market Report Now Available: Spirits in Thailand
Overall spirits in Thailand maintained its moderate performance in terms of growth in volume consumption in 2012. The switch from one category to another demonstrated the demand for new alternative alcoholic drinks. For instance, brandy saw a downwards growth trend due to the declining population of its older fans, as opposed to the growing popularity of gin, rum and vodka, as younger Thai consumers sought alternative spirits to match their modern and contemporary lifestyles. Some Thais also...
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