Market Report, "Rtds/High-Strength Premixes in Thailand", Published
RTDs/high-strength premixes saw the opportunity to grow, as younger Thai consumers sought more instant alcoholic drinks which are more convenient to drink, without the need of a mixer; also containing a limited alcohol content for each portion. In response to the positive trend in this category, brand players attempted to carry out the new product launches and marketing campaigns to meet the unmet demand for RTDs/high-strength premixes, leading to the expansion of the consumer base not only...
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