New Market Report: Confectionery Packaging in the Netherlands
Chocolate tablets sold in the Netherlands are mainly packaged in flexible paper and flexible plastic as primary packaging. As in other categories, the main manufacturers are trying to introduce improved products that offer more convenience for consumers, such as packaging that is easier to open. Kraft launched a Milka tablet in early 2012 that introduced an innovative closure. The pack has a pull-off closure that allows the product to be more easily opened than standard flexible plastic...
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