Recent Study: Cat Food in Spain
The economic recession was the factor with the biggest impact on cat food in 2013. The decreasing income of the average Spaniard and an uncertain situation led to an increase in shopping planning, with a reduction in overall spending as a consequence. As price has become the key purchasing factor, there is a clear trend towards economy products. In that context, there has been a shift of consumers from the specialist channel towards grocery stores within cat food. This caused...
View full press release