Home Audio and Cinema in Japan - New Market Report
Soundbar, a new format, recorded high volume sales growth in home cinema and speaker systems in 2012. This slim speaker system fits directly below a digital TV. Its affordable pricing (JPY10,000-JPY20,000) and compact size suit Japanese consumers looking for a low cost and space-efficient alternative to 2.1 or 5.1 theatre systems, which have gained popularity in Western markets. Early entrants into the new format, such as Sony, Yamaha and Pioneer, were well received by consumers. Competitors such...
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