New Market Study Published: Fast Food in Germany
Fast food continued to profit a number of positive factors in 2012, supporting current value growth of 2%. The channel almost achieved total sales of EUR11 billion, only three years after the EUR10 billion barrier was broken for the first time. Fast food notably benefited from large sums of money being spent by the leading players in order to promote their products and brands. Growth also benefited from ongoing and increasingly successful efforts to give the channel a healthier image....
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