New Market Report Now Available: Portable Players in Japan
The rapid expansion of e-readers was a key trend in portable players. E-readers remained the strongest-performing category with retail volume sales increases of 200% in 2012. An affordable pricing point of JPY10,000 was a major contributor to the growth in demand. Moreover, the average unit price of e-readers fell by 50% in 2012. Strong price competition was largely caused by the release of new devices, such as Kobo by Rakuten and Kindle PaperWhite by Amazon, as players looked for larger...
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