Market Report, "Writing Instruments in Indonesia", Published
Writing instruments remains a basic daily necessity especially among school children and office workers of all income levels. In volume, writing instruments constitutes 97% of total personal accessories in 2013 with lowest average unit price. Despite being a mature market, writing instruments continues to grow year on year along with rising disposable income per capita, allowing more spending on better quality or increasing number of ownership per person. Besides personal use, writing...
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