Report Published: "Tobacco in Taiwan"
As volume sales continued to fall, and imports from competitors, such as Chinese and Korean brands, continued to rise, tobacco companies had to find ways to not only maintain, but to increase their market shares and volume sales. The review period witnessed the introduction of new and innovative products to help attract new consumers. Largely targeting younger smokers of legal age, product innovations such as adding menthol, flavour capsules and carbon filters were increasingly common. These...
View full press release