Toys and Games in Italy - New Study Released
The negative performance of the economic environment in Italy, with the continued threat of recession, affected the performance of the toys and game category in 2012, which saw a decreasing trend compared to 2011, as Italian consumer confidence is decreasing together with purchasing power and willingness to spend. Therefore Italians try to limit, or avoid, unnecessary purchases and any type of spending which can be postponed, including that related to the toys and games category.
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