New Market Research Report: Chilled Processed Food in Croatia
There are two main trends in chilled processed meat: to offer low fat products which are perceived as "healthier", and to offer premium quality products, which are a common indulgence for Croatian consumers. On the margins, the third group consists of breaded chicken nuggets or hot dogs, which are losing popularity, as some of these products are high priced, and thus rarely purchased. Chilled processed food was probably the packaged food category with the most new launches in 2013, the...
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