New Market Report Now Available: Home Video in Israel
Home video had volume decline of -13% in 2012, a continuing trend from early in the review period but a sharp decline when compared to the positive growth in 2011. The factor which explained the decrease was the popularity of VOD devices and market saturation as most households owned several televisions in 2012. Market size was estimated at 608,000 units and NIS1.3 billion in 2012. Televisions value sales were NIS1.2 billion.
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