New Market Study Published: Baked Goods in Venezuela
Unpackaged/artisanal bread is the largest category in baked goods; expected to account for half of value sales of baked goods in 2013. The Venezuelan government maintains price controls on unpackaged/artisanal bread, and therefore consumers find it very affordable. The price per kilo of basic artisanal bread varieties is fixed at BsF5.50. This is a very low price when compared with BsF40.00 per kilogram, which is the price of packaged/industrial basic white bread in 2013.
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