Recent Study: Snack Bars in Sweden
Snack bars is a fast growing category in Sweden due to several different reasons. To begin with, it is relatively new and novelties easily gain consumer interest. The category is dominated by strong brands that have the heritage and economic muscle to invest heavily in both marketing and nationwide distribution. However, increasing numbers of niche players have started to pop up and challenge the rather limited amount of companies. The position is mainly based on one specific feature, such as...
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