New Market Study Published: Dried Processed Food in Hungary
Dried processed food is only expected to record marginally increasing volume sales in 2013 due to the relatively stable performance of the biggest categories, namely dried pasta and rice. Growing interest in health and wellness categories is expected to be the main reason for the strong value growth. Increasing unit prices are mainly following the annual inflation rate and driving current value sales growth within the category, with this expected to reach 4% in 2013.
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