Market Report, "Pasta in Ecuador", Published
Main packaged food trends like increased interest in healthy/organic/fresh products, and less time due to busier lifestyles, are shaping diverse consumption habits for pasta. A niche among middle-high and high-income households consumes fresh/home-made pasta, as it is considered healthy and produced with high-quality products. Also, as consumers in middle- and lower-income households tend to work longer hours and many of them have less time to cook, many turn to dried pasta as a faster option...
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