New Market Study Published: Chocolate Confectionery in Slovenia
Although there are some tendencies towards lower consumption of chocolate confectionery by some consumers as a consequence of a deepening economic crisis in the country and falling consumer purchasing power, chocolate benefits from an image as a small indulgence product which consumers can afford and run towards in such times when they cannot afford bigger purchases. However, a more visible trend is that towards cheaper products which are increasingly available in swiftly expanding discounter...
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