Oils and Fats in Sweden - New Market Report
In mid-2013, Arla Foods AB announced it was to acquire the brand Svenskt Smor ("Swedish butter") for an undisclosed fee. The brand itself is relatively unknown but its packaging is a trademark that assures butter produced from 100% Swedish milk. Until the 27 June, the brand was owned by members of the dairy trade organisation LRF Mjolk. With becoming the sole owner, Arla Foods AB can more easily develop the brand image and communication platform.
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