Canned/Preserved Food in Belarus - New Report Available
Economical consumption was the key market trend in both 2012 and 2013, with an increasing share of lower-priced brands and products. In the current economic conditions, the purchasing power of the majority of consumers in Belarus decreased, while unit prices increased due to the weakness of the national currency. As a result, consumers had less disposable income to spend. Canned/preserved food is an essential category for many Belarusian consumers, who keep purchasing the products, but opting...
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