New Market Study Published: Ready Meals in Estonia
While the category suffered some loss during the years of downturn when consumers attempted to save money and limited their budgets by cooking themselves, the category has revived and is receiving high interest from consumers once again. The times are very favourable for the category as the lifestyles of people are very fast and time to be spent at home cooking is very limited. Ready meals category has also started to see launches being launched on a regular basis.
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