Market Report, "Baked Goods in Sweden", Published
In early 2013, the first news arrived about the withdrawal of the traditional brand Vikabrod. Its bread substitute, or knackebrod, production started in 1923 in a small village close to Falun, Sweden. For 90 years, the products were baked over a wood fire, contributing to its particular strong taste. The production method also proved to be one of its liabilities to reach profitability. According to primary reports, the last bread would be baked only days before midsummer. During the spring...
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