Ice Cream in Guatemala: New Research Report Available at Fast Market Research
Ice cream is a very popular impulse and indulgence product in Guatemala. The majority of purchases that customers make are on an impulse basis. In 2013, 83% of ice cream sales are expected to consist of impulse and indulgences purchases, which is why ice cream companies have several dispensers located in all kinds of stores in Guatemala. Sales of ice cream in 2013 are likely to reach GTQ658 million, up 9% in current value terms.
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