Sauces, Dressings and Condiments in Costa Rica - New Market Report
While new imported products and more gourmet sauce styles continue being launched to tackle the preferences of higher-income consumers, the most popular sauces available in the country (especially ketchup and mayonnaise), have kept dictating the pace in regard to price competition and value-for-money offers. Such dynamics are mainly driven by the goals of the main players, which keep aiming to defend or increase their value shares by reaching a broad range of potential consumers from all...
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