Soft Drinks in Latin America: Keeping a Global Bright Spot Bright - New Market Study Published
As soft drinks consumption in North America and Europe dips, Latin America has been the global bright spot for soft drinks brand owners and bottlers over the recent review period. Emerging national economies, modernising retail channels and rising middle-class incomes will present new growth opportunities over 2012-2017, but categories and brands must carefully align with rising consumer demand for healthier options, particularly among an important core of younger, urban consumers.
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