New Market Research Report: Noodles in Hungary
Noodles tends to benefit from an economic crisis, since the category ensures a filling hot meal for consumers at a low price. In Hungary, economic difficulties also helped category growth during the crisis and sales increased significantly from year to year both in volume and value terms. In 2013, two trends were observable in noodles due to a polarising society. Cheap products lost sales, while better quality thus more expensive products, continued to strengthen in competition. Growth of unit...
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