New Market Research Report: Oils and Fats in Estonia
Expected value growth within oils and fat in 2013 is mostly attributable to growing consumer confidence as the category of oils and fats matures and per capita consumption stabilises posting. In addition, growing consumer confidence has some impact on the category as Estonians begin to trade up and not always look for the cheapest products on the shelves, as they had done during the downturn years. Furthermore, as consumers are interested in healthy products, eg olive oils, which are often...
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