Recent Study: Noodles in Guatemala
Noodles is a strong category in Guatemala, recording current value growth of 10% in 2013, generating sales of GTQ553 million. Guatemala's per capita consumption of noodles is 0.5kg per year, while the Latin American average is 0.4kg. Cups/bowl instant noodles makes up the majority of the category, representing 89% of all current value sales. Consumers usually take these instant products as an easy and affordable meal to eat away from home, while at work or in school.
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