Just Released: "Hypermarkets and Mass Merchandisers: Strategies to Remain Relevant"
Hypermarkets and mass merchandisers face increasing challenges from internet retailers and smaller store formats with a competitive offer and greater expansion prospects, such as convenience stores, discounters and variety stores. This report analyses the performance of big-box retailers against competing channels and shows where they retain expansion prospects, mostly in emerging markets. It also covers innovations taken by key operators to offset these challenges and remain relevant formats.
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