Recent Study: Contact Lenses in Australia
Total contact lenses posted 4% growth in both retail value and volume terms in 2013, which effectively served to take the category to A$107 million and 33.6 million units. Contact lenses experienced the strongest growth across eyewear in 2013; however, industry sources indicate that the industry is starting to show signs of reaching maturity after several years of strong growth. Since 2012, contact lenses have represented 6% of the total eyewear market in value terms, and this figure is...
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