Chilled Processed Food in Lithuania: New Research Report Available at Fast Market Research
In 2013, chilled processed food experienced fewer changes compared to 2012 in terms of trends. A recovering economy allowed some consumers to switch to higher-quality products. However, for most people, improving purchasing power allowed them only to keep buying similar products in terms of price segment, as some stronger unit price growth was observed, limiting their ability to switch to more expensive products. In 2013, interest in products responding to the health and wellness trend...
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