"Pasta in Guatemala" Now Available at Fast Market Research
In 2013, pasta reached retail value sales of GTQ532 million, with 6% growth in current terms. Guatemala has a per capita consumption of pasta of 2.0kg per year. However, this category is deeply affected by contraband products that enter the market from Mexico and are then illegally sold, which lower per capita consumption to approximately 1.6kg. Currently, the average in Latin America is 4.4kg, meaning there is great potential for this category to grow.
View full press release