Report Published: "Procter & Gamble Co, the in Consumer Health (World)"
Already one of the world's largest consumer goods producers, The Procter & Gamble Co (P&G) has set its sights on consumer health as its next growth platform. Through its recent joint venture with Teva Pharmaceutical Industries Ltd, P&G vastly increased its sales, as well as category and market footprint, but also took on a fairly disjointed Teva consumer portfolio. Moving forward, the PGT Healthcare joint venture has the opportunity to elevate P&G to the upper echelons of consumer health.
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