New Report Available: Pet Products in Switzerland
Similar to other categories within pet care, pet products is affected by the trend towards the humanisation of pets leading to a premiumisation of the category. All categories within pet products are expected to register growth in 2013 while category performances will be mainly fuelled by the huge demand for pet healthcare, which benefits from owners' desires to treat their pets as equals, providing them with the same level of healthcare products they would purchase for themselves.
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