New Market Research Report: Fast Food in Austria
Fast food is benefiting from several trends in Austria. Firstly, consumers in Austria are seeing fast food outlets as highly convenient, mostly in terms of the price and fast service. Whilst there are many consumers who associate fast food with rather unhealthy eating, at the same time, the increasingly casual character of fast food outlets is attracting consumers who opt for tasty meals at affordable prices. In addition to this, fast food operators are making efforts to constantly change and...
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