New Market Report: Luxury Writing Instruments and Stationery in Indonesia
Demand for luxury writing instruments is being fuelled by the growing popularity of the luxury lifestyle, particularly amongst business people, who use products in this area as prestige symbols. Luxury writing instruments and stationery is dominated mostly by ballpoint pens, which are primarily used for daily paper-work activities such as signing documents. Other products in the upper price range include rollerball and fountain pens. Apart from personal use, consumers also tend to give luxury...
View full press release