Drinking Milk Products in Costa Rica - New Study Released
The main event in 2013 within drinking milk has been the performance of Mu!, the new brand from Florida Ice & Farm, Mu! was acquired in the beginning of 2012. Mu! and other emerging brands such as Eskimo and Sabemas - Wal-Mart's private label brand - have increased competition in drinking milk products through value for money deals and special discounts. An increase in the availability of functional options (fortified formulations featuring added value ingredients) and non-dairy milk...
View full press release