Ready Meals in Spain - New Study Released
Because of the economic recession, Spaniards are cutting down on unnecessary spending in an attempt to get the most out of their squeezed budgets. In this context, and with the trend towards cocooning and cooking and eating at home, ready meals is experiencing an outstanding performance. The convenience of ready meals, which make them ideal for the hectic rhythm of Spaniards' lives, as well as the transfer of consumers from the horeca channel, are among the key factors explaining the...
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