Market Report, "Brazil Retail Report Q2 2014", Published
Brazil's retail sector will continue its strong growth trajectory, boosted by an increasingly affluent population, rising urbanisation and a decrease in unemployment. The number of households entering the US$10,000+ income bracket will reach 72% by 2018, driving growth in non-essential items/ experiences, such as clothing, personal care and dining out. Lower income households are also being targeted by budget store formats, particularly in the MGR sector, and we expect this trend to continue.
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