Market Report, "Drinking Milk Products in Spain", Published
During 2013 and for another consecutive year, Spain continued to be deeply immersed in an economic recession. In this scenario, private consumption in general and the packaged food market in particular continued to suffer from the further decline in the income and purchasing power of Spanish consumers. Drinking milk products was not exempt from this behaviour of the overall market, with the category seeing further transfer of consumers towards low priced references and brands. As a result of...
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