Baby Food in Mexico - New Report Available
During 2012 Nestle carried out major launches targeted towards babies and toddlers, creating a new segment of non-chilled yoghurt, and entering categories led by other companies, such as Danone de Mexico and Sigma Alimentos. Whilst Nestle is not a leader in yoghurt, it expects the strength of the 70-year old and very well-positioned Gerber brand to help these new launches to perform well.
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