New Market Report: Breakfast Cereals in Colombia
Despite the strong volume growth registered over the review period 2008-2013, per capita retail volume consumption of breakfast cereals in the Colombian market is still low, at 0.5kg, which is amongst the lowest within Latin America, which has an average of 1.0kg. Traditionally, the higher prices of such products made them affordable to only a limited consumer base of those in comfortable economic positions, but in recent years companies introduced more affordable presentations in plastic...
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