Writing Instruments in Malaysia - New Market Report
Writing instruments in Malaysia is a category with a very diverse range of brands spread across all categories. This fragmentation means that all of the brands present in the category compete intensively, using price competition to maintain their value shares. Constant advances in technology are leading consumers many to eliminate the usage of writing instruments, which compromised demand for pens towards the end of the review period. For this reason, writing instruments brands such as Pilot,...
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